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Why Bulk Uploading is a Bad Video Marketing Strategy

4–5 minutes to read

In my six years as a digital marketer, I've worked with more legal clients than I can even remember. So many have come to me asking why their YouTube channel isn't providing them with any leads. Having a successful YouTube channel takes a lot of piece of work, and a lot of factors become into creating i. But I want to touch on one specific fault I've seen time and time again: bulk uploads.

It's not exactly a secret that video marketing can bring great returns to your house.  Many video production companies have capitalized on this fact to sell videos to lawyers.  In some cases they volition go out their client with dozens of videos, just no guidance on how to use them effectively.  If you're like well-nigh of the lawyers I've met, you don't have time to deal with strategizing the release of so much content.  Then they make the mistake of dumping all of their videos up onto their YouTube channel and their websiteat the same time.

So right at present I'd similar to take a moment to talk nigh why this tin can injure your videos' effectiveness, and requite y'all some solutions that won't eat up all your time.

Consistency

Your audience and the search engines desire the same thing from your website: content.  Just more than that, they desirenew content.  They desire to see a site that is an ongoing source of new information.  So let'due south say you have l videos that respond questions that are frequently asked by the people yous are trying to attract.  It's very tempting to upload all of them at once to beginning attracting those viewers equally soon equally possible, right?  Resist that temptation.  Google rewards channels and websites that are consistent with their content schedule.  Just in the case of YouTube, a channel that uploads one video every calendar week for fifty weeks is going to receive more favorable rankings than a aqueduct that uploads fifty videos in one day.

That said, you tin certainly upload multiple videos in a week,as long every bit you tin can proceed with that schedule.  If you want to upload 3 videos every week, commit to it.  Also, at that place will be some cases where uploading multiple videos at the same time makes sense, like if they are all linked together via annotations equally a part of a series.  Only mostly speaking, spread it out.

Subscriber Burn down

Every YouTube user's homepage is a feed of recent videos from channels they subscribe to.  They are put in lodge of the channels they sentinel most oftentimes.  If a user skips over too many new videos from the aforementioned channel, that channel will begin to fall down the feed, and eventually disappear.

So let'south say y'all take a aqueduct that releases one video every day.  You have a subscriber that likes your content and watches every video.  Your channel appears at the top of their feed.  You make up one's mind if your subscribers like one video every twenty-four hours, surely they'll love two!  That same subscriber merely doesn't have the fourth dimension to proceed up with two videos every solar day.  And so they start missing your videos.  YouTube will take note of that, and your channel will get-go to lose its placement at the top.

This is what's known assubscriber burn down.

Overwhelming even your biggest fans with as well much content at one time can cause your traffic to drop dramatically.  Yous are tasked with finding the sweet spot where your subscribers will check out equally much of your new content equally possible.  This number varies widely for dissimilar industries.  Big entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audience.  For professional industries, I recommend once or twice a week.  I have establish great success with three times a calendar week.  Only consider your audience and the blazon of content you are creating, and decide for yourself what is reasonable.

How to Schedule Your Content

And then now the question becomes, "How do I proceed all of this in mind without letting it take over my entire life?"  Let's proceed with the example of a company that has fifty frequently asked question videos.  The almost convenient and efficient manner to handle them would be to upload all of them to your channel and your website at once.  Well…you can!  I know I just said not to, but hear me out.

Both YouTube and almost content direction systems have a scheduling feature.  On YouTube, when you become to upload a video, simply select the Schedule option from the drop down.  You can schedule all fifty videos right then and at that place.  Optimize their titles, tags, and descriptions, and then tell YouTube what twenty-four hour period and what hr or one-half hr you lot want that video to release to the public.

You tin can do the same for blog posts or pages on your site.  Embed your video, write your accompanying content, and schedule a time for WordPress or whatever CMS you are using to release the post or page.  Yous could exercise an entire yr'south worth of blogging and YouTube in a day if you are really aggressive.

Simply remember:exist consequent and don't burn out your audience!

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Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/